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CHILE ARGENTINA BRAZIL COLOMBIA
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An Expat's Guide through South America

 

BIANCA RODRIGUES

DIGITAL MARKETING STRATEGY CONSULTANT

I run my own Digital Marketing agency. We develop strategies and programs for enterprise-level regional and global marketing clients. Our work is proactive and pragmatic, providing critical marketing consulting support for Marketing heads such as CMOs and Marketing Directors.

Want to work together? Please don’t hesitate to reach out.

4 KEY FOCUS AREAS

MARKETING TECHNOLOGY - “mar tech”

  • Provide deep understanding of and thought leadership around the marketing technology and ad-tech landscape and players

  • Hands on experience with leading marketing cloud platforms such as Adobe, Workfront, Seismic, Alfresco & Salesforce to lead vendor discussions and provide key recommendations

  • 5+ years experience in leading evaluations and vendor selection, including writing business requirements

  • Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals

GLOBAL MARKETING GROWTH

  • Ability to consult across the full marketing mix and to ensure brand and marketing objectives and business KPIs are attained

  • Lead rapid experimentation programs in a high volume, fast-paced environment to deliver sound business-driven hypotheses

  • Ensure that the client voice is being projected in a clear, consistent and concise manner in international markets, while allowing for initiative and entrepreneurial freedom across teams

BUSINESS ANALYSIS

  • Collaborate with cross-functional and regional stakeholders to collect and analyze data to develop actionable business insights and recommendations

  • Take ownership in developing approaches for solving challenging, ambiguous business questions facing client’s marketing function

  • Create presentations that communicate a succinct and compelling business story and drive decisions

CONTENT MARKETING STRATEGY

  • Define and refine client’s value proposition, structure a marketing and editorial calendar, and design and implement market-level promotional strategies

  • Provide strategic guidance and roadmap for best practices related to marketing calendar management and marketing creativity

  • Offer recommendations to improve the user experience on all digital platforms including evaluating conversion rate, bounce rate, and other key digital metrics

Please reach out to me for additional information.